They don’t even start in January anymore. They start from 6am on Boxing Day, depending on the shop. I’ve never quite been sure about whether or not they’re worth bothering with. I’m skeptical as to whether or not they exist, or it’s just a massive ploy to trick people into buying things they don’t really want. Is anything really any cheaper?

I remember buying a video recorder in the January sales, years and years ago. It was £200 before Christmas, so I waited til Boxing Day to see if it would be reduced. On Boxing Day, I walked into an electrical store and bought it for…exactly the same price it was in December. Maybe there were others discounted, but I had already chosen which one I wanted, so that wasn’t any help to me. Continue reading The January Sales →