Tag Archives: brass eye

Text Style Choices

I was looking at something on YouTube this morning, and ended up watching a clip of the still-brilliant-all-these-years-later Brass Eye. This bit appeared on-screen:

From the "Decline" episode

And then I thought “that looks familiar. I’ve seen that kind of some-bold-some-not, some-uppercase-some-not, half-underlined style quite recently somewhere.” And then it hit me. Here it is:

StartUp. StartUP. Start-up? That.

Or is this a very comMON way of wriTING logos that is used all the time but I’ve NOt noTICED unTIL Now?